Oscar Winner Responds to Need for Language Education to Communicate With the Deaf, Turns to Mobile Technology to Connect With Her Massive Following
FOUNTAIN VALLEY, CA, Sep 26, 2011 (MARKETWIRE via COMTEX) — MEDL Mobile Inc. (www.medlmobile.com), a leader in mobile development, announced today that it has partnered with Marlee Matlin, Oscar winner, author and world-renowned advocate for deaf and hard of hearing individuals, to create a mobile platform for teaching American Sign Language (ASL).
“I’m responding to my fans and followers who have been asking me to help people learn basics of American Sign Language, the third-most-used language in the United States,” said Matlin. “There are 35 million people in the United States who are deaf or hard of hearing, millions of which sign and have family and friends who would like to learn to sign. Nothing is more important to me that helping others communicate without barriers.”
The app, entitled “Marlee Signs,” is currently in production. It will feature Marlee teaching lessons across a variety of language libraries, allowing users to learn American Sign Language for practical applications such as “the office,” “parenting,” and “at the mall.” The app will debut in the spring of 2012.
“Marlee has big plans for this app. We’ve even reached out to a few of Marlee’s celebrity friends to guest teach in a Celebrity Lesson Pack,” said Jack Jason, Marlee’s long-time on-screen interpreter and producing partner. “The team at MEDL is not just developing an app for Marlee but developing and executing an entire mobile strategy for her brand, grasping her vision better than any other company we encountered.”
“This is a very exciting time in the mobile space,” said Dave Swartz, co-founder and chief creative officer at MEDL Mobile. “Apps are now a creative medium for visionaries like Ms. Matlin. We are thrilled to be an integral part of the partnership bringing ‘Marlee Signs’ to life.”
About MEDL Mobile MEDL Mobile Inc. rose to the national spotlight in January 2010 when the company was featured on CNBC’s “Planet of the Apps” for its then-innovative”App Incubator” program. Since then, the company has developed nearly 100 apps that have topped the charts of App Stores around the globe, with dozens of new apps, platforms and technologies in development today.
MEDL Mobile brand name clients include Emirates Airlines, Kaiser Permanente, Medtronic, Monster.com, Telefonica, The New York Times Company, and more.
Today, MEDL Mobile is preparing to launch a proprietary technology that empowers independent developers with a solution for better distribution and monetization of underperforming applications.
