Richard Potter, a National Technical Institute of the Deaf (NTID) graduate, has owned a fabric store in Rancho Cucamonga, CA since 1973. Since he started the business, not only has Rancho Cucamonga boomed in population from 10,000 to 85,000 residents but larger companies set up shop as well – two Wal-Marts, one Jo-Ann and Hancock Fabric stores! How does Potter manage? ~l am able to survive because of service and knowledge of so many particular fabrics. We meet the needs of customers”.