Bekol. Turn down the volume

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Nov 30, 2009
A marketing stunt we produced for Bekol, a non-profit organization for the hard-of-hearing in Israel. In order to let the Israeli public experience what it’s like to be hard-of-hearing, we arranged for actors in a major theatre production to suddenly ‘mute’ their voices. Sometimes in order to raise your voice, you simply have to lower it. This is what happened…