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High Holiday Services - St. Petersburg, FL

High Holiday Services - St. Petersburg, FL

Temple Beth-El in St. Petersburg, FL is hosting two high holiday services with ASL interpreters:

Erev Rosh Hashanah
Sunday night, September 13

Erev Yom Kippur
Tuesday night, September 22

Temple Beth-El
400 Pasadena Ave South
St. Petersburg, FL 33707

They request that you show up at 7pm. Both services are free but reservations is required. Reservations can be made through temple Beth-El's website at https://www.templebeth-el.com/guest_ticket_request

Or you can call Angela D' Agostino at 727-347-6136 Voice or email This email address is being protected from spambots. You need JavaScript enabled to view it. or Daniel J Goldberg at 813 402-0313 Videophone or email This email address is being protected from spambots. You need JavaScript enabled to view it. .

Source: Daniel J. Goldberg

Hebrew Association of the Deaf High Holiday Services - Philadelphia, PA

Hebrew Association of the Deaf High Holiday Services - Philadelphia, PA

Rabbi David Maharam will be leading High Holiday services for Hebrew Association of the Deaf (HAD) at Rose Olanoff Community Center, in Philadelphia:

Rosh Hashanah Day Service
and Kaddish
Mon, Sept 14th
[Provided by the HAD Donation Fund Committee]

Yom Kippur Day Service
and Memorial Service
Wed, Sept 23rd

Break the Fast
[Reservations are required]
Wed, Sept 23rd

     View Flyer

Rose Olanoff Community Center
8027 Castor Avenue
Philadelphia, PA 19152

For information or to make reservations for Break the Fast, contact Morton Feldman at VP: 267-415-1130 or Robert Katz at 215-543-3065.

Source: Robert Katz



The Bubble Project

Information / Credits

Results and Effectiveness:
This flipped perspective generated an enormous amount of publicity for Bekol, and the plight of those with hearing loss. The action is estimated to have reached an audience of 400,000 deaf people. Bekol experienced a 300% rise in calls to its service.

As an example of where a marketing campaign meets a PR stunt, this case study highlights the potential of a single, simple, carefully chosen action to communicate a message and reach a niche audience.

Creative Execution:
As a non-profit organisation, staffed largely by volunteers and maintained by donations and government grants, Bekol had to find a way to communicate its message with a non-existent budget.

It is standard practice on Israeli television for many of the high-rated programmes to carry a sign language interpreter in a small bubble at the bottom corner of the screen. Bekol persuaded some of these programmes, mainly news, current affairs and magazine shows, to make a direct link between the interpreter bubble, and the bubble in which the deaf can become trapped.

In an attention grabbing move, the roles were switched, and main presenters were moved to the bubble, while the sign interpreter was liberated and appeared full-screen.

Insights, Strategy and the Idea:
Deafness is the most prevalent disability in the western world, with around 10% of the population suffering from the condition to some degree.

In Israel, this translates to nearly 700,000 people, many of whom will only become deaf in later life. This loss of hearing can be traumatic and embarrassing for the sufferer, as they struggle to continue with their daily lives with increasing difficulty. As many as one in three people over 65 in Israel are deaf, and are thought to be living in the deafness bubble, cut off from friends, family and the rest of the outside world.
Bekol, a charity set up to look after the deaf and hard of hearing, wanted to reach out to those who were trapped in the bubble and let them know that help, support and advice was available to them.

Type of entry: Use of Media
Category: Best Use of Television
Advertiser: BEKOL
Vice President/Creative Director: Yoram Levi (Baumann Ber Rivnay Saatchi & Saatchi)
Creative Director: Nadav Pressman / Ban Sever (Baumann Ber Rivnay Saatchi & Saatchi)
Copywriter: Tomer Gidron (Baumann Ber Rivnay Saatchi & Saatchi)
Art Director: Eran Nir (Baumann Ber Rivnay Saatchi & Saatchi)
Producer: Uri Dagan (Baumann Ber Rivnay Saatchi & Saatchi)
Vice President/Agency Producer: Dorit Gvili (Baumann Ber Rivnay Saatchi & Saatchi)
Account Supervisor: Maya Salomon (Baumann Ber Rivnay Saatchi & Saatchi)
Account: Inbal Rov (Baumann Ber Rivnay Saatchi & Saatchi)
via www.coloribus.com

     Play Video: https://www.youtube.com/watch?v=nmbSiR7sa4Y

Source: http://scaryideas.com/content/18503

Grand Slam Sunday - WSJD - Aug 30, Washington, DC

Grand Slam Sunday - WSJD - Aug 30, Washington, DC

The Washington Society of Jewish Deaf (WSJD) has reserved a block of seats for WSJD members during the Washington Nationals vs. Miami Marlins game at Nationals Park in Washington, DC on Sunday, August 30th.

The Jewish Federation of Greater Washington is presenting this event as "Jewish Community Day."

The event on Sunday, August 30, 2015 is from 11:35am to 5pm. The Game starts: 1:35 pm.

Nationals Park
1500 S Capitol St SE,
Washington, DC 20003

     To purchase a ticket

Fun activities for all ages begin 2 hours prior to start of game at 11:35 am.

Pre-game tailgate area
Contests - win great prizes!
Fun with Jewish Food Experience
Arts & crafts/games

Group ticket sales deadline is July 30th. Remaining tickets will be released to the public afterwards.

Children two years of age and younger may enter the park without a ticket and sit on the lap of an adult.

Questions? Email us at This email address is being protected from spambots. You need JavaScript enabled to view it. .

Source: Washington Society of Jewish Deaf


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